A partnership between local business and residents to enhance the economic structure of Salt Lake City's Westside neighborhoods.
Commercial and economic development is vital to providing services for residents. NeighborWorks® Salt Lake is working diligently with local businesses to overcome the lack of retail services and low tax-base that traditionally contribute to blight of neighborhoods.
The Westside Business Alliance (WBA) facilitates partnerships to revitalize commercial blight and implement economic development strategies to build the tax base of Salt Lake City's Westside. The primary service area includes Salt Lake City’s Westside from 300 West to the Airport, from 900 South to the southern Davis County line.
The Westside Business Alliance was created to reverse the decline of the commercial corridor of northwest Salt Lake City. The WBA selects commercial nodes based on their economic need, condition, and capacity of retail stock, and commitment from business owners and area residents to assist in revitalizing their community.
The WBA focuses on addressing the negative perception of the westside through positive marketing techniques such as banners along North Temple, business directories, and street festivals that promote neighborhood businesses and create collaborations amongst business owners to strengthen their customer base support.
As part of the Airport TRAX line construction UTA and Salt Lake City formed a Community Advisory Committee (CAC) made up of local residents and businesses. The CAC gives input on construction issues and has also had a major role in helping promote North Temple during construction.
The group developed the "Shop North Temple, I Do" campaign to support businesses impacted by construction. The campaign focuses the variety of businesses located on the street and the benefits they provide to the local community.
Businesses along North Temple are handing out Shop North Temple buttons, and have been supported with billboards, direct mail, radio ads and now TV ads.